Last updated: January 2025
1. Who We Are
SuperFinish is a car detailing and vehicle enhancement business based at Trench Road, Telford TF2 6PF. We are the data controller for the personal information we collect through this website and our services.
Contact: enquiries@superfinish.net | 07973 977 891
2. What Data We Collect
We may collect and process the following personal data:
- Contact information: Name, email address, phone number — provided when you submit an enquiry form or contact us directly.
- Enquiry details: The subject and content of messages you send us.
- Technical data: IP address, browser type and version, time zone setting, operating system and platform — collected automatically when you visit our website (only if you have consented to analytics cookies).
- Usage data: Information about how you use our website, including pages visited and time spent (only with your cookie consent).
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide quotes (legal basis: consent and/or legitimate interest).
- To provide our car detailing and related services (legal basis: contract performance).
- To improve our website and services (legal basis: legitimate interest, with cookie consent where applicable).
- To comply with legal obligations.
4. Lawful Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your data on the following bases:
- Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., submitting an enquiry form, accepting analytics cookies).
- Contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering a contract.
- Legitimate interests: Processing is necessary for our legitimate business interests, provided these are not overridden by your rights.
5. Data Sharing
We do not sell, rent, or trade your personal information. We may share your data with:
- Google (Analytics and Ads) — only if you consent to cookies. Google processes data as described in their Privacy Policy.
- Our web hosting provider — who stores data on servers within the UK/EEA.
- Legal authorities — if required by law.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Enquiry data: Retained for up to 2 years after your last contact, then securely deleted.
- Analytics data: Retained according to Google's data retention policies (typically 14 months).
7. Your Rights
Under UK GDPR, you have the following rights:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Request correction of inaccurate data.
- Right to erasure: Request deletion of your data ('right to be forgotten').
- Right to restrict processing: Request that we limit how we use your data.
- Right to data portability: Request your data in a structured, commonly used format.
- Right to object: Object to the processing of your data.
- Right to withdraw consent: Withdraw your consent at any time.
To exercise any of these rights, please contact us at enquiries@superfinish.net.
8. Cookies
Our website uses cookies. For full details, please see our Cookie Policy.
9. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
10. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
https://ico.org.uk/make-a-complaint/
Helpline: 0303 123 1113
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.